Work.

Halebop Mataam

Challenge: Halebop, a mobile operator, aimed to promote their "Locall" app, targeting Swedes with a foreign background (SMUB), allowing affordable calls from Sweden to the Arab world and North Africa. Strategy:We identified a love for ancestral food and a higher entrepreneurial spirit within SMUB. Recognizing no existing food show for this audience, they launched their own. Activation: Using popular YouTuber Filip Dikmen as the host, they created "Mataam Halebop," a six-episode series where participants developed food business ideas. The show was strategically marketed to the SMUB demographic. Results: Halebop's resonance with SMUB rose by 21.8%, with each episode achieving 100,000 views.

Halebop sensurf

Telecom company Halebop is making the most of on train delays during the Christmas season by offering delayed passengers free internet. Acknowledging the frustration that arises when trains are delayed, especially during snowy conditions, Halebop aims to alleviate passenger distress through this new campaign “Late-Surf”. Halebop has integrated directly with Banverket's real-time train delay data. Affected passengers can send in their delayed train number and receive one gigabyte of free data. The company also displays its message on train station billboards during delays, only buying ads when there is a late train nearby och affecting the station. The billboards would use the same real-time data to inform which train was late and what passengers could do to get the free surf.

Felix - Sweden's greenest ketchup bottle.

Felix launched a newly developed bottle made from recycled materials. To highlight this, special outdoor signs were created to generate a word - of - mouth effect. Coupled with TV and digital marketing, it became an effective campaign with brand lift and increased sales.

Monini

Monini is an Italian brand that wins awards for its genuine virgin olive oil. Collaborations are important to them, and therefore it was a perfect match with Benjamin Ingrosso's first season of "Benjamins'" where he combines cooking, music, and the most popular guests in a cozy, Swedish-Italian setting.

Halebop go

The prepaid card "Halebop go!" was a specific product development where one could load the prepaid card with any amount they wanted, from 3 kronor to 1000 kronor as they wished. At the same time, Sweden's entire coin system was to be renewed, with all old coins becoming invalid on June 20. Together with Havelle and JCDecaux, we introduced charging stations in Stockholm, Gothenburg, and Malmö. The prepaid card is loaded in the traditional way - with coins. Thus, one can leave their old coins, which become invalid on June 30, and recharge the prepaid card. To promote the campaign, Halebop has enlisted the help of Peg Parnevik, who spends her coins at Stureplan and takes the opportunity to "love bomb" her fans.

Dina försäkringar

3 years before the release of Dall-e and ChatGPT, Swedish insurer Dina Försäkringar aimed to emphasize the importance of cybersecurity by creating a deep fake ad featuring singer Danny Saucedo. With the rise of identity thefts and the blurring of reality online, the company sought to highlight the perils of our digital age and promote their new cyber helpline service. To drive the message home, we took over the online identity of Danny Saucedo for a week, making him appear in an evidently fake live shopping ad on Instagram. The campaign concluded with Danny explaining the stunt and directing viewers to safety tips from Dina Försäkringar.

About.

Daniel Slavic is a seasoned executive based in Stockholm, Sweden, with extensive experience in marketing, media planning, and product development.

Bringing more than seven years of experience from well renowned media agencies Wavemaker (GroupM) and OMD, eventually as a Client Director. He was accountable for the marketing strategies for brands like ATG Sport, Eurocard(SEB Kort), iZettle, Monini, Halebop, ActivisionBlizzard, Santander Bank and Intel, overseeing a budget an annual budget of up to 92 million SEK and managing a team of 8 members. He exhibited his adeptness in team leadership, coaching, and enhancing the company's creative output, quadrupling Wavemaker’s yearly award-winning cases, and won prestigious awards like the 100-fattaren and the Mixx Award. Daniel started his career at the international success story FOREO, where he was involved in market analyses for potential retailers and collaborated with global teams on packaging.

Academically, Daniel holds a M. Sc. in Business and Economics with a focus on Finance from Stockholm Business School, and he also studied at the University of Málaga, Spain. Highly involved in extracurricular activities Daniel played a key role in the Student Association, organising student trade fairs between 2010 and 2013.

Daniel is multilingual, with proficiency in Swedish, English, Bosnian, Croatian, and Serbian, and conversational capabilities in Spanish. In terms of technical skills, Daniel is an experienced user of the Microsoft Office package, TNS database, and IBM Watson Analytics.